1 edition of Marketing found in the catalog.
Roger A. Kerin
|Statement||Roger A. Kerin, Steven W. Hartley, William Rudelius|
|Contributions||Hartley, Steven William, Rudelius, William|
|LC Classifications||HF5415 .K452 2011|
|The Physical Object|
|LC Control Number||2010030951|
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It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
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